This prediction for the future represents a change in consumer behavior from that previously described in his book New Homes for Today (1946). In this book, Williams predicted that the new homeowner would “buy ground farther from the city where lots are larger. This added area would allow space for family activities” … and provide additional privacy.
A successful architect is always aware of changes in consumer behavior. This 1960s floorplan for the SeaView development illustrates how Williams redirects the living area of the home from the public street to the privacy of the backyard—what the new consumer wanted.[/timeline_event]
“I am proud to be a Director of International Opportunity because it is America’s first integrated life insurance company. Working with me, and sharing this great experience in human rights, are Nat ‘King’ Cole, Jesse Owens, Paul R. Williams, Dr. M.C. Williams and many other great Americans—men who believe in equal opportunity for all people. Together—we are now able to bring to every family the protection and privilege of buying the very finest insurance…”[/timeline_event]
Koenig designs the modern, steel frame and glass house for Buck Stahl, a former professional football player. Architect and athlete collaborate creating the client’s dream—a home with a 270 degree “completely unobstructed view of the mountains to the sea.” (Los Angeles Times, June 27, 2009) To provide an unobstructed view, Koenig uses the largest sheets of glass available in the 1950s, creating a house that seems to float in its environment.[/timeline_event]
In 1943 Rebay contacts architect Frank Lloyd Wright to design a building in New York for Guggenheim’s collection currently housed in a temporary space. Guggenheim, Rebay and Wright envision the new museum as a “temple of non-objective art,” celebrating the avant-garde. A site is selected on 5th Avenue near Central Park.
Wright rejects traditional museum design and incorporates the organic forms of the Park into the museum’s architecture. Architectural historian Matthew Drutt describes the design as melding Wright’s interpretation of nature with “modernist architecture’s rigid geometry.” Drutt calls the building a “symphony of triangles, ovals, arcs, circles, and squares. Forms echo one another throughout.”
The process of designing and building the Guggenheim takes many years. The museum is completed in 1959 after both the philanthropist and architect die. The building is a New York architectural icon though the design remains controversial. Many critics believe the architecture overpowers the art. Wright dismissed their criticism with, “On the contrary, it was to make the building and the painting an uninterrupted, beautiful symphony such as never existed in the World of Art before.” The building is one of the most important of his late career.[/timeline_event]
